Bro

Joe Rogan is the everyman dolt who appeals to a lot of people these days. Often seen with a quizzical and dumbfounded look on his face, he is constantly fact-checked and one of his assertions is yet again proven wrong. Still, the formula works because people want folksy and hate being looked down on and so they opt to listen to a bro who knows as much as they do.

People who have been marginalized by the upper classes for decades get their revenge with people like Rogan. They imagine having a beer with him complaining about how they do not understand the world and their place in it. 

For his part, Rogan shows poor judgment and tends to favor right-leaning guests who often tell you not to trust expertise. Subject matter experts have never had less value in an era where the opinion of your uncle in his tin foil hat has the same weight and relevance. 

Yes, it's almost 2025 but the earth can still be flat if you want and you have never been able say it with such solid conviction plus get a chorus of support.